Tag : marketing

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From Advertising to Civics: Hip Hop Culture Grows Up Alongside Millennials

One of the first mergers of hip hop music and advertising involved a 30-second spot performed by the Wu-Tang Clan in 1994 for St. Ides, a malt liquor previously lacking in notoriety. While millennials (those born between 1980 and 2001) were not part of the St. Ides consumer base, they grew up alongside hip hop. (more…)